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PR 2.0: New Media, New Tools, New Audiences
Author(s): Deirdre K. Breakenridge (Author)
Financial Times/ Prentice Hall | 2008 | English | 9780321510075 | 304 pages
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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Author(s): Brian Solis (Author), Deirdre K. Breakenridge (Author)
Financial Times/ Prentice Hall | 2009 | English | 9780137150694 | 352 pages
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