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Brands Laid Bare: Using Market Research for Evidence-based Brand Management
Author(s): Kevin Ford (Author)
Wiley | 2005 | English | 9780470012833 | 168 pages
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Principles of Marketing European Edition 6th Edition
Author(s): Philip Kotler (Author), Gary Armstrong (Author), Lloyd C. Harris (Author), Nigel Piercy (Author)
Pearson | 2013 | English | 9780273742975 | 716 pages
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Marketing Management Global Edition 14th Edition
Author(s): Philip Kotler (Author), Kevin Lane Keller (Author)
Pearson Education | 2011 | English | 9780273753360 | 816 pages
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Author(s): Sarah Durham (Author)
Jossey-Bass | 2009 | English | 9780470527535 | 208 pages
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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
Author(s): Robert Marich (Author)
Routledge | 2005 | English | 9780240806877 | 312 pages
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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
Author(s): Jeffrey J. Fox (Author), Richard C. Gregory (Author)
Wiley | 2004 | English | 9780471659501 | 272 pages
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Marketing Calculator: Measuring and Managing Return on Marketing Investment
Author(s): Guy R. Powell (Author)
John Wiley & Sons | 2008 | English | 9780470823958 | 304 pages
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Measuring Marketing: 103 Key Metrics Every Marketer Needs First Edition
Author(s): John Davis (Author)
John Wiley & Sons | 2006 | English | 9780470821329 | 440 pages
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Principles of Marketing, Global Edition 18th Edition
Author(s): Philip Kotler (Author), Gary Armstrong (Author)
Pearson | 2020 | English | 9781292341132 | 736 pages
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FUNDAMENTALS OF MARKETING 2nd Edition
Author(s): BAINES (Author)
Oxford University | 2025 | English | 9780198829256 | 408 pages
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