
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
The Dollarization Discipline: How Smart Companies Create Customer Value…and Profit from It Author(s): Jeffrey J. F...

The Dollarization Discipline: How Smart Companies Create Customer Value…and Profit from It Author(s): Jeffrey J. F...

Marketing Calculator: Measuring and Managing Return on Marketing Investment Author(s): Guy R. Powell (Author) Publisher:...

Measuring Marketing: 103 Key Metrics Every Marketer Needs First Edition Author(s): John Davis (Author) Publisher: John W...

Principles of Marketing, Global Edition 18th Edition Author(s): Philip Kotler (Author), Gary Armstrong (Author) Publishe...

Leveraging Brand in Sport Business Author(s): Mark Pritchard (Editor), Jeffrey Stinson Publisher: Routledge Publication ...

Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands Author(s): Larr...

The Handbook of Brand Management Author(s): David John Arnold (Author) Publisher: Random House Business Books Publicatio...

Luxury Brand Management: A World of Privilege 2nd Edition Author(s): Michel Chevalier (Author), Gerald Mazzalovo (Author...

Complete Idiot's Guide to Brand Management Author(s): Patricia F. Nicolino (Author) Publisher: Imprint Unknown Publ...

Marketing Your Library: Tips and Tools That Work Author(s): Kerol Harrod Carol Smallwood,Vera Gubnitskaia (Author) Publi...