When Women Ran Fifth Avenue:Glamour and Power at the Dawn of American Fashion

by: Julie Satow (Author)

Publisher: Doubleday

Publication Date: 2024/6/4

Language: English

Print Length: 320 pages

ISBN-10: 0385548753

ISBN-13: 9780385548755

Book Description

NEW YORK TIMES BESTSELLER • A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza. • “Ms. Satow’s carefully researched book is compulsively readable:I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas.” —The Wall Street JoualThe twentieth century American department store:a palace of consumption where every wish could be met under one roof – afteoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband’s department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II–before which US fashions were almost exclusively Parisian copies–becoming the first businesswoman to ea a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the mode department store. With a preteatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.In When Women Ran Fifth Avenue, joualist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

About the Author

NEW YORK TIMES BESTSELLER • A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza. • “Ms. Satow’s carefully researched book is compulsively readable:I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas.” —The Wall Street JoualThe twentieth century American department store:a palace of consumption where every wish could be met under one roof – afteoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband’s department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II–before which US fashions were almost exclusively Parisian copies–becoming the first businesswoman to ea a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the mode department store. With a preteatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.In When Women Ran Fifth Avenue, joualist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

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