¡Vino!:The History and Identity of Spanish Wine (At Table)

by: Karl J. Trybus (Author)

Publisher: Nebraska

Publication Date: 1 Oct. 2023

Language: English

Print Length: 270 pages

ISBN-10: 1496203623

ISBN-13: 9781496203625

Book Description

¡Vino! explores the history and identity of Spanish wine production from the mid-nineteenth century to today. Nineteenth-century infestations of oidium fungus and phylloxera aphids devastated French and Italian vineyards but didn’t extend to the Iberian Peninsula at first, giving Spanish vintners the opportunity to increase their inteational sales. Once French and Italian wineries rebounded, however, Spanish wine producers had to up their game. Spain could not produce only table wine; it needed a quality product to compete with the supposedly superior French wines. After the Spanish Civil War the totalitarian Franco regime tued its attention to Spain’s devastated agricultural sector, but the country’s wine industry did not rebound until well after World War II. In the postwar years, it rebranded itself to compete in a more integrated European and inteational marketplace with the creation of a new wine identity. As European integration continued, Spanish wine producers and the tourism industry worked together to promote the uniqueness of Spain and the quality of its wines. Karl J. Trybus explores the development of Spanish wine in the context of national and global events, tracing how the wine industry has fared and ultimately prospered despite civil war, regional conces, foreign problems, and changing tastes.