Wow! eBook
Understanding Singaporeans: Values, Lifestyles, Aspirations And Consumption Behaviors
Author(s): Kau Ah Keng (Author), Tambyah Siok Kuan (Author), Tan Soo Jiuan (Author), Jung Kwon (Author), Ah Keng Kau (Editor)
- Publisher: World Scientific Pub Co Inc
- Publication Date: May 18, 2004
- Language: English
- Print length: 247 pages
- ISBN-10: 9812387307
- ISBN-13: 9789812387301
Book Description
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
Editorial Reviews
Review
Serves as a springboard for further investigations into changes that may incorporate new measurement dimensions. -- Charles Yang, Chairman, Uni-Net International, Inc.
To provide depth of understanding, the values and lifestyles of the participants, semi-structured interviews were used as complementary research tools. --
Tan Chwee Huat, National University of Singapore
