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Toward a Better Understanding of the Role of Value in

girro 发布于 2013-09-19
分类：未分类

Toward a Better Understanding of the Role of Value in Markets and Marketing

by: Vargo Stephen L; Lusch Robert F; Malhotra Naresh K

Paperback: 269 pages

Publisher: Emerald Group Publishing Limited (June 07, 2012)

Language: English

ISBN-10: 1780529120

ISBN-13: 9781780529127

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