The Next Big Asian Brands:Who Will Emerge Stronger and Smarter in the Post-Covid World?

by: Jörg Dietzel (Author)

Publisher: Marshall Cavendish Inteational (Asia) Pte Ltd

Publication Date: 31 Oct. 2022

Language: English

Print Length: 144 pages

ISBN-10: 9815009648

ISBN-13: 9789815009644

Book Description

Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing? Take a deep dive into Asia's most promising brands, ranging from Korea's fast-expanding Go Pizza and Singapore's Kinobi edu-tech platform to Vietnam's automobile wunderkind, VinFast. Through wide-ranging interviews with the brands' founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.