The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

The Marketing Pathfinder:Key Concepts and Cases for Marketing Strategy and Decision Making

by: Stewart, David; Saren, Michael M.

Publisher: Wiley ( 2014-10-15 )

ISBN-13: 9781119961765

e-ISBN-13: 9781118758762

ISBN-10: 1119961769

Edition: 1

Language: English