The Language of Joualism:A Multi-Genre Perspective

by: Angela Smith (Author),Michael Higgins(Author)

Publisher: Bloomsbury Academic

Edition: 2nd

Publication Date: 2020/8/6

Language: English

Print Length: 224 pages

ISBN-10: 1501351672

ISBN-13: 9781501351679

Book Description

The Language of Joualism (2nd edition) provides lively and accessible tools to understand and analyse the language of joualism. The authors explain how language develops across divergent media platforms, old and new, by looking at the differences across various forms of joualism – including broadcast, magazine, newspaper, sports, radio, and online and citizen. As well as introducing the reader to the principles and methods of discourse analysis and how it can be applied to media, the book addresses the dynamic interplay between the emerging linguistic forms of social media and the joualistic field.With this new edition, the authors draw upon a range of inteational examples, including from the USA, India, Australia, China and the UK. They focus on an exploration of how social media is incorporated into the joualistic output of print media, with a particular focus on 'clickbait'. This edition also focuses on the global ambitions of online newspapers – such as the Daily Mail and the Guardian – which are UK based, but have Australian and US subsections.

About the Author

The Language of Joualism (2nd edition) provides lively and accessible tools to understand and analyse the language of joualism. The authors explain how language develops across divergent media platforms, old and new, by looking at the differences across various forms of joualism – including broadcast, magazine, newspaper, sports, radio, and online and citizen. As well as introducing the reader to the principles and methods of discourse analysis and how it can be applied to media, the book addresses the dynamic interplay between the emerging linguistic forms of social media and the joualistic field.With this new edition, the authors draw upon a range of inteational examples, including from the USA, India, Australia, China and the UK. They focus on an exploration of how social media is incorporated into the joualistic output of print media, with a particular focus on 'clickbait'. This edition also focuses on the global ambitions of online newspapers – such as the Daily Mail and the Guardian – which are UK based, but have Australian and US subsections.