The Language of Hallyu (Routledge Studies in East Asian Translation)

by: Jieun Kiaer (Author)
Edition:1st

Publication Date: July 10, 2023

Language: English

Print Length: 170 pages

ISBN-10: 1032130911

ISBN-13: 9781032130910

Book Description

The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles.Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the inteational mainstream. Consequently, interest in Korean language has grown, while interest in language leaing in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case.The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite.This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.
The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles.Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the inteational mainstream. Consequently, interest in Korean language has grown, while interest in language leaing in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case.The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite.This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics. Read more