The Insight Discipline:Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association)

by: Liam Fahey (Author)

Publisher: Emerald Publishing

Publication Date: 2020/8/3

Language: English

Print Length: 424 pages

ISBN-10: 1839827335

ISBN-13: 9781839827334

Book Description

In this re-published book The Insight Discipline:Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series:7 Big Problems of Marketing.

About the Author

In this re-published book The Insight Discipline:Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series:7 Big Problems of Marketing.