The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

by: Schultz, Don; Patti, Charles H.; Kitchen, Philip J

Publisher: Taylor and Francis ( 2013-12-16 )

ISBN-13: 9780415668927

e-ISBN-13: 9781317979616

ISBN-10: 0415668921

Language: English