The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

by: Meghan Casey (Author)

Publisher: New Riders

Edition: 2nd

Publication Date: 2023/5/14

Language: English

Print Length: 336 pages

ISBN-10: 0138059276

ISBN-13: 9780138059279

Book Description

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you’ll face.In this practical and relevant guide, you’ll lea how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and gove on-strategy contentYou’ll lea how to treat content like the strategic asset that it is.”Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”―Gerry McGove, CEO, Customer Carewords”This second edition goes deep into three integral topics for content leaders―assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you’re looking to build a new practice or retool an existing one, this book will help you succeed.―Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

About the Author

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you’ll face.In this practical and relevant guide, you’ll lea how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and gove on-strategy contentYou’ll lea how to treat content like the strategic asset that it is.”Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”―Gerry McGove, CEO, Customer Carewords”This second edition goes deep into three integral topics for content leaders―assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you’re looking to build a new practice or retool an existing one, this book will help you succeed.―Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice