The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

经济学、管理学

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

by: Gerzema, John; Lebar, Edward; Stringham, Peter

Publisher: Wiley(2008/11/3)

Edition: 1

Language: English

ISBN-13: 9780470183878

e-ISBN-13: 9780470449394

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