Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World

Taming the Search-and-Switch Customer:Earning Customer Loyalty in a Compulsion-to-Compare World

by: Griffin, Jill; Griffin

Publisher: Wiley(2009/3/25)

Edition: 1

Language: English

ISBN-13: 9780470345047

e-ISBN-13: 9780470444146