Social Media and Political Communication

by: Jeremy Harris Lipschultz (Author)

Publisher: Routledge
Edition:1st

Publication Date: 14 July 2022

Language: English

Print Length: 210 pages

ISBN-10: 0367772426

ISBN-13: 9780367772420

Book Description

This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change.Essential reading for students of Media and Cultural Studies, Communication, Joualism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.

About the Author

About the Author Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor of Communication, University of Nebraska at Omaha. He leads the UNO Social Media Lab for Research and Engagement. Lipschultz is an editor for Joualism & Mass Communication Educator, and has authored numerous books about media, Inteet and social media. @JeremyHL #smpc2023 tweets