Salesforce B2C Solution Architect’s Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences
by: Mike King (Author),Melissa Murphy(Author)
Publisher: Packt Publishing
Publication Date: 2024/5/31
Language: English
Print Length: 464 pages
ISBN-10: 1804619906
ISBN-13: 9781804619902
Book Description
Design solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing CloudKey FeaturesCreate a frictionless customer experience and a unified view of all touchpointsAvoid expensive rework by getting your architecture right the first timeUse real-world scenarios and best practices to prepare for the B2C Solution Architect certification examPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionAs businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect’s Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you’ll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you’ll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the best integration architecture to unify data and experiencesPlan for requirements, design choices, and implementation sequencesArchitect a single view of the customer to support service, marketing, and commerceIntegrate Customer 360 solutions into a single-source-of-truth solutionOrchestrate data and user flows to support functionality from multiple componentsUnderstand the capabilities and design considerations for Data CloudPrepare for the B2C Solution Architect examWho this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.Table of ContentsDe-Mystifying SalesforceSupporting Your Customers with Service CloudDirect-to-Consumer Selling with B2C CommerceEngaging Customers with Marketing CloudKnow Your Customer with Data Cloud (DC)Salesforce Ecosystem – Building a Complete SolutionRole of a Solution ArchitectIntegration Architecture OptionsCreating a 360° View of the CustomerCustomizing for Common Business NeedsEnterprise Integration Strategies(N.B. Please use the Read Sample option to see further chapters)
About the Author
Design solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing CloudKey FeaturesCreate a frictionless customer experience and a unified view of all touchpointsAvoid expensive rework by getting your architecture right the first timeUse real-world scenarios and best practices to prepare for the B2C Solution Architect certification examPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionAs businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect’s Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you’ll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you’ll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the best integration architecture to unify data and experiencesPlan for requirements, design choices, and implementation sequencesArchitect a single view of the customer to support service, marketing, and commerceIntegrate Customer 360 solutions into a single-source-of-truth solutionOrchestrate data and user flows to support functionality from multiple componentsUnderstand the capabilities and design considerations for Data CloudPrepare for the B2C Solution Architect examWho this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.Table of ContentsDe-Mystifying SalesforceSupporting Your Customers with Service CloudDirect-to-Consumer Selling with B2C CommerceEngaging Customers with Marketing CloudKnow Your Customer with Data Cloud (DC)Salesforce Ecosystem – Building a Complete SolutionRole of a Solution ArchitectIntegration Architecture OptionsCreating a 360° View of the CustomerCustomizing for Common Business NeedsEnterprise Integration Strategies(N.B. Please use the Read Sample option to see further chapters)
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