Reimagining Operational Excellence:Inspirations from Asia

by: Philip Kotler (Author),Hermawan Kartajaya(Author),Jacky Mussry(Author)&0more

Publisher: Wiley

Edition: 1st

Publication Date: 2024/8/13

Language: English

Print Length: 304 pages

ISBN-10: 1394239246

ISBN-13: 9781394239245

Book Description

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence:Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also findIn-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an inteational business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that countryReimagining Operational Excellence:Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for haessing these strategies to drive business growth and success in today's rapidly changing global market.

About the Author

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence:Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also findIn-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an inteational business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that countryReimagining Operational Excellence:Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for haessing these strategies to drive business growth and success in today's rapidly changing global market.