PsyConversion®:117 Behavior Pattes for an improved User Experience and higher Conversion Rates in E-Commerce

by: Philipp Spreer (Author)

Publisher: Springer

Edition: 2024th

Publication Date: 2024/8/20

Language: English

Print Length: 328 pages

ISBN-10: 3658445920

ISBN-13: 9783658445928

Book Description

This book offers 117 concrete applicable behavior pattes for an improved user experience and conversion rate along the customer jouey. The author explains how people decide, which unconscious behavior pattes they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems:an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious pattes of behavior – the so-called "behavior pattes". Knowledge of behavior pattes makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.The contentbehavior pattes and how they can be used in the digital environmentimproving the user experience and your conversion ratelibrary of 117 behavior pattes from awareness to retention framework for identifying suitable behavior pattesethical-moral limits of use The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.

About the Author

This book offers 117 concrete applicable behavior pattes for an improved user experience and conversion rate along the customer jouey. The author explains how people decide, which unconscious behavior pattes they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems:an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious pattes of behavior – the so-called "behavior pattes". Knowledge of behavior pattes makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.The contentbehavior pattes and how they can be used in the digital environmentimproving the user experience and your conversion ratelibrary of 117 behavior pattes from awareness to retention framework for identifying suitable behavior pattesethical-moral limits of use The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.