Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Profit Maximization Through Customer Relationship Marketing:Measurement, Prediction, and Implementation

by: Aksoy, Lerzan; Keiningham, Timothy; Bejou, David

Publisher: Taylor and Francis ( 2014-06-03 )

ISBN-13: 9780789038029

e-ISBN-13: 9781317993339

ISBN-10: 0789038021

Language: English