Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
by: Kothari, Vinay; Arnold, Danny R.; Cavusgil, Tamer; Lindquist, Jay D.; Nathan, Jay; Reid, Stan
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Publisher: Springer International Publishing(2015/5/13)
Language: English
ISBN-10: 3319169459
ISBN-13: 9783319169453
e-ISBN-10: 3319169467
e-ISBN-13: 9783319169460
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