Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

by: Kothari, Vinay; Arnold, Danny R.; Cavusgil, Tamer; Lindquist, Jay D.; Nathan, Jay; Reid, Stan

Publisher: Springer International Publishing(2015/5/13)

Language: English

ISBN-10: 3319169459

ISBN-13: 9783319169453

e-ISBN-10: 3319169467

e-ISBN-13: 9783319169460