Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
by: Gitlow, Howard S.; Wheatley, Edward W.
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Publisher: Springer International Publishing(2015/5/28)
Language: English
ISBN-10: 3319169335
ISBN-13: 9783319169330
e-ISBN-10: 3319169343
e-ISBN-13: 9783319169347
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