Power, Affect, and Identity in the Linguistic Landscape

Power, Affect, and Identity in the Linguistic Landscape: Chinese Communities in Australia and Beyond (Routledge Studies in Sociolinguistics) book cover

Power, Affect, and Identity in the Linguistic Landscape: Chinese Communities in Australia and Beyond (Routledge Studies in Sociolinguistics)

Author(s): Xiaofang Yao (Author)

  • Publisher: Routledge
  • Publication Date: 13 Dec. 2024
  • Edition: 1st
  • Language: English
  • Print length: 188 pages
  • ISBN-10: 1032341068
  • ISBN-13: 9781032341064

Book Description

Uncovering the complexity of linguistic diversity and semiotic creativity, this book examines the issues of power, affect, and identity in both physical and digital linguistic landscapes.

Based on fieldwork with various Chinese communities in Australia, the book offers unique insights into the uses of languages, semiotic resources, and material objects in public spaces, and discusses the motives and ideologies that underline these linguistic and semiotic practices. Each chapter frames the sociolinguistic issue emerging from the linguistic landscape under investigation and shows readers how the personal trajectories of individuals, the availability of semiotic resources, and the historicity of spaces collectively shape the meanings of publicly displayed language items in offline and online spaces. Supported by a wealth of interviews, media, and archival data, the book not only advances readers’ understanding of how linguistic landscape is structured by various historical, political, and sociocultural factors, but also enables them to reimagine the linguistic landscape through the lens of emerging digital methods.

This book is an ideal resource for researchers, advanced undergraduates, and graduate students of applied linguistics and sociolinguistics who are interested in the latest advances in linguistic landscape research within virtual and material contexts.

Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

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Review

“[T]he book effectively bridges theoretical insights and empirical research by demonstrating nuanced approaches to analysing signs through the lenses of the three sociolinguistic factors”

- Yuxuan Mu, University of South Florida, Journal of Multilingual and Multicultural Development

“Throughout the book, Yao’s sensitive treatment of the heterogeneity within the Chinese community demonstrates the strength of her insider perspective and critical transnational approach.”

- Ashley Wenjing Xing, Linguistic Landscape: An International Journal

About the Author

Xiaofang Yao is Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.

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