Politicians and Rhetoric The Persuasive Power of Metaphor

Politicians and Rhetoric:The Persuasive Power of Metaphor

by: J. Charteris-Black

ISBN-10: 1403946892

ISBN-13: 9781403946898

Edition: 2004

Publication date: November 23, 2004

Hardcover: 256 pages
Book Description
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.