Orchestrating Public Opinion
Author(s): Paul Christiansen (Author)
- Publisher: Routledge
- Publication Date: December 21, 2017
- Edition: 1st
- Language: English
- Print length: 276 pages
- ISBN-10: 9462981884
- ISBN-13: 9789462981881
Book Description
Analysis of political advertising tends to give music short shrift – which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn’t simply one element in the presentation of an ad’s message – it’s the dominant factor, more important than images, words, or narration.
Editorial Reviews
From the Back Cover
Analysis of political advertising tends to give music short shrift – which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn’t simply one element in the presentation of an ad’s message – it’s the dominant factor, more important than images, words, or narration.
About the Author
Paul Christiansen is associate professor of music at Seton Hall University.