Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

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经济学、管理学BusinessManagement

Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

by: Binder, Jochen

Publisher: Springer ( 2013-12-13 )

ISBN-13: 9783658045722

e-ISBN-13: 9783658045739

ISBN-10: 3658045728

Edition: 1

Language: English

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