Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success

by: Arikan, Akin; Peppers, Don; Rogers, Martha

Publisher: Wiley(2011/5/4)

Edition: 1

Language: English

ISBN-13: 9780470239599

e-ISBN-13: 9781118059531