MKTG

by: Charles Lamb (Author),Joe Hair(Author),Carl McDaniel(Author)&0more

Publisher: Cengage Leaing

Edition: 14th

Publication Date: 2024/1/24

Language: English

Print Length: 496 pages

ISBN-10: 0357929217

ISBN-13: 9780357929216

Book Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom leaing and the mode marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

About the Author

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom leaing and the mode marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.