Marketing in a Nutshell: Key concepts for non-specialists

2007-03-08 分类：经济学、管理学

Marketing in a Nutshell:Key concepts for non-specialists

by: Meldrum, Mike; McDonald, Malcolm

Publisher: Elsevier Science ( 2007-03-08 )

ISBN-13: 9780750681339

e-ISBN-13: 9780080468556

ISBN-10: 0750681330

Language: English

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