Marketing Calculator: Measuring and Managing Return on Marketing Investment

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经济学、管理学CosteffectivenessManagementMarketing

Marketing Calculator: Measuring and Managing Return on Marketing Investment

by: Powell, Guy R.

Publisher: Wiley(2012/8/22)

Edition: 1

Language: English

ISBN-10: 047082395X

ISBN-13: 9780470823958

e-ISBN-13: 9781118507827

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