Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

经济学、管理学

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

by: Gordon, Ian

Publisher: Wiley(2013/3/21)

Edition: 1

Language: English

ISBN-13: 9781118092217

e-ISBN-13: 9781118255858

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