Managing Brands in 4D:Understanding Perceptual, Emotional, Social and Cultural Branding

by: Jacek Pogorzelski (Author)

Publisher: Emerald Publishing Limited

Publication Date: 14 Jun. 2018

Language: English

Print Length: 248 pages

ISBN-10: 1787561038

ISBN-13: 9781787561038

Book Description

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.

未经允许不得转载：Wow! eBook » Managing Brands in 4D:Understanding Perceptual, Emotional, Social and Cultural Branding