Management Information Systems:Managing the Digital Firm, Global Edition

by: Kenneth Laudon (Author),Jane Laudon(Author)

Publisher: Pearson

Edition: 17th

Publication Date: 2021/6/2

Language: English

ISBN-10: 1292403284

ISBN-13: 9781292403281

Book Description

Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business todayManagement Information Systems:Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

About the Author

Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business todayManagement Information Systems:Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

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