Key Developments in Inteational Marketing:Influential Contributions and Future Avenues for Research (JIBS Special Collections)

by: Saeed Samiee (Editor),Constantine S. Katsikeas(Editor),Petra Riefler(Editor)&0more

Publisher: Palgrave Macmillan

Publication Date: 13 Mar. 2024

Language: English

Print Length: 562 pages

ISBN-10: 3031173651

ISBN-13: 9783031173653

Book Description

Inteational marketing is a core disciplinary area within the broader inteational business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, inteational branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other inteational marketing strategy issues. This book features key inteational marketing contributions to the inteational business literature. Our focus in this book is on ten highly cited articles from the Joual of Inteational Business Studies that address important topics in inteational marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current inteational business world. The collection is complemented by two recently published articles tackling new frontiers of the field of inteational business. Commentaries on these two recent contributions are provided by leading marketing and inteational business scholars. In sum, this collection provides readers with a careful selection of highly influential and timely works from the inteational marketing literature that will continue to greatly contribute to the inteational business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.

About the Author

From the Back Cover Inteational marketing (IM) is a core disciplinary area within the broader inteational business (IB) field. This book revisits 7 highly cited articles from the Joual of Inteational Business Studies that address important topics in IM such as country entry modes and choices, inteational branding decisions, managing cross-border seller-buyer relationships, and inteational branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field.Saeed Samiee is Collins Professor of Marketing and Inteational Business at the University of Tulsa. His research focuses on various aspects of strategy in inteational and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Aold Ziff Research Chair and Professor of Marketing and Inteational Management at Leeds University Business School. His interests lie in inteational marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award.Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on inteational consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award.
About the Author
Saeed Samiee is Collins Professor of Marketing and Inteational Business at the University of Tulsa. He specializes in inteational marketing and has contributed to scholarly jouals in both marketing and inteational business, including the Joual of Marketing, Joual of Inteational Business Studies, Joual of the Academy of Marketing Science, and Strategic Management Joual. His research focuses on various aspects of strategy in inteational and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the American Marketing Association Global Marketing Special Interest Group. He currently serves as editor for the Joual of Inteational Business Studies, associate editor for Decision Sciences Joual, and is on the editorial review and/or advisory boards of key scholarly jouals in marketing and inteational business. He is a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Academy of Inteational Business.Constantine Katsikeas is the Aold Ziff Research Chair and Professor of Marketing and Inteational Management, and the Founding Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds. He is an AIB Fellow and Marketing Editor of Joual of Inteational Business Studies, Associate Editor of Joual of the Academy of Marketing Science, and Immediate Past Editor-in-Chief of Joual of Inteational Marketing. He is twice the recipient of the American Marketing Association Global Marketing SIG’s 2013 and 2015 Excellence in Global Marketing Award, the 2006 Hans B. Thorelli 5-Year Research Award, and the 1999 S. Tamer Cavusgil. His interests lie in inteational marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has published in Joual of Marketing, Joual of Marketing Research, Strategic Management Joual, Organization Science, Joual of Inteational Business Studies, Decision Sciences, Joual of Consumer Psychology, Joual of the Academy of Marketing Science, and other jouals. He has led executive development programs and taught managers of various organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Siemens, Boehringer Ingelheim, Sabic, Nadec, Philip Morris, Minerva, Audi, Mitsui Chemicals, A1 Telekom Austria, Mercedes-Benz, FirstPlus, GlaxoSmithKline, and Johnson & Johnson.Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. She specializes in inteational marketing and has contributed to scholarly jouals in both, marketing and inteational business, including the Joual of Inteational Business Studies and Joual of Inteational Marketing. She has worked on consumer dispositions including consumer cosmopolitanism, consumer animosity, and consumer affinity. Her recent work focuses more on ecological sustainability and consumers relating to topics of consumer dispositions towards sustainability, consumption reduction, and food choices. This work has been published in jouals such as Frontiers in Psychology and Appetite. She is the 2022 recipient of the Thorelli Award, together with her co-authors, awarded by the Joual of Inteational Marketing for the most significant and long-term contribution to inteational marketing theory or practice.

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