ISE Communication Research: Asking Questions, Finding Answers

by: Joann Keyton (Author)

Publisher: McGraw Hill

Edition: 6th

Publication Date: 2022/3/30

Language: English

ISBN-10: 126524071X

ISBN-13: 9781265240714

Book Description

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text’s guiding principle is that methodological choices are made from one’s research questions or hypotheses. This avoids the pitfall in which students lea one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.This approach is strengthened in the new edition with a suite of Connect tools designed to improve student outcomes while streamlining grading for instructors: •SmartBook 2.0 provides a personalized and adaptive leaing experience for students, while highlighting the most impactful communication concepts the leaer needs to study at that time. •Progress dashboards to quickly show how students are performing on assignments and tips for improvement.

About the Author

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text’s guiding principle is that methodological choices are made from one’s research questions or hypotheses. This avoids the pitfall in which students lea one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.This approach is strengthened in the new edition with a suite of Connect tools designed to improve student outcomes while streamlining grading for instructors: •SmartBook 2.0 provides a personalized and adaptive leaing experience for students, while highlighting the most impactful communication concepts the leaer needs to study at that time. •Progress dashboards to quickly show how students are performing on assignments and tips for improvement.