Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

经济学、管理学

Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

by: Tank, Armin

Publisher: Peter Lang GmbH, Inteationaler Verlag der Wissenschaften ( 2014-01-10 )

ISBN-13: 9783631641491

e-ISBN-13: 9783653031805

ISBN-10: 3631641494

Language: English

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