Identity Designed: The Definitive Guide to Visual Branding

by: David Airey

ISBN-10: 1631595946

ISBN-13: 9781631595943
Released: 2019-01-22

Hardcover: 288 pages
List Price
Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also lea a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
The book includes projects by Lante, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Contents 3
Introduction 4
Identity case studies 11
Lante 12
Base 32
Pharus 56
OCD 71
Rice Creative 84
Foreign Policy 101
Underline Studio 114
Fedoriv 127
Freytag Anderson 141
Bedow 154
Robot Food 165
Together Design 177
Believe in® 194
Jack Renwick Studio 209
ico Design 227
Lundgren+Lindqvist 241
Thank you 264
Index 266

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