Wow! eBook
GLOBAL MARKETING MANAGEMENT SYSTEM (SECOND EDITION)
by: Basil J Janavaras (Author), Suresh George (Author)
Publisher: World Scientific Publishing Co
Edition: 2nd Edition
Publication Date: 2017-06-14
Language: English
Print Length: 340 pages
ISBN-10: 981320107X
ISBN-13: 9789813201071
Book Description
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. Readership:Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.
Editorial Reviews
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. Readership:Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.
