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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

2014-05-07 分类：经济学、管理学

Game-Based Marketing:Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by: Gabe Zichermann - Joselin Linder

ISBN-10: 0470562234

ISBN-13: 9780470562239

Edition: 1

Publication date: March 29, 2010

Hardcover: 240 pages
List Price $24.95

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