Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

by: Woodside, Arch G.; Pattinson, Hugh; Marshall, Roger

Publisher: Emerald Group Publishing Limited ( 2014-08-20 )

ISBN-13: 9781784410803

e-ISBN-13: 9781784410797

ISBN-10: 1784410802

Language: English