Fashion Theory and the Visual Semiotics of the Body

by: Žarko Paić (Editor)

Publisher: Cambridge Scholars Publishing

Publication Date: 2022/7/21

Language: English

Print Length: 200 pages

ISBN-10: 1527585824

ISBN-13: 9781527585829

Book Description

Instead of the logic of representation of fashion in the light of mode society and postmode culture, this book argues that contemporary fashion should be regarded as a performative-conceptual tu in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybeetics, fetishism and transgression.

About the Author

Instead of the logic of representation of fashion in the light of mode society and postmode culture, this book argues that contemporary fashion should be regarded as a performative-conceptual tu in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybeetics, fetishism and transgression.

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