Exploring Corporate Strategy (8th Edition)
Exploring Corporate Strategy (8th Edition)[Paperback]
Gerry Johnson(Author: ),Kevan Scholes(Author: ),Richard Whittington(Author: )
Product Description
Over750,000studentsworldwidehave used thisbest-sellingbook to understand and explore strategic management through their academic and professional careers.Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of Author: ship, range of cases, depth of commentary and wealth of supporting resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as inteationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
From the Back Cover
Over 750,000 students worldwide have used this best-selling book through their academic and professional careers.Join them today and stay at the top of the class with the 8thedition of Exploring Corporate Strategy!Author: far the best book in the field I have ever read! It makes the study of Strategy interesting! [The Author: s] relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone! The on-line features are excellent as well.I found this book to be invaluable during [my] Strategic Management module. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication.
Amazon reviews of 7thedition
Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus: · Get the latest developments in this fast-moving field: brand new chapters oninnovationandentrepreneurship,inteational strategyand thepractice of strategykeep you at the cutting edge· Read the most recent andintriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such aseBay,Skype, Virginand many more· Develop yourcritical thinking skills,usingkey debatesandcritical commentariesthroughout the textSucceed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and: · Reinforce key concepts using audio downloads, animated models and quick tests· Track your progress with self-assessment questions and a personal gradebook· Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy
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Product Details
Paperback: 664 pages
Publisher: Prentice Hall; 8 edition (January 21, 2008)
Language: English
ISBN-10: 0273711911
ISBN-13: 9780273711919