Europeans Are Lovin’ It? Coca-Cola, McDonald’s and Responses to American Global Businesses in Italy and France, 1886-2015 (European Perspectives on the United States, 8)

by: Giulia Crisanti (Author)

Publisher: Brill Academic Pub

Publication Date: 2023/9/28

Language: English

Print Length: 352 pages

ISBN-10: 9004678832

ISBN-13: 9789004678835

Book Description

From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Weste European countries, addressing some compelling questions:to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European govements and societies on those American businesses and their adaptability.

About the Author

From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Weste European countries, addressing some compelling questions:to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European govements and societies on those American businesses and their adaptability.

未经允许不得转载：Wow! eBook » Europeans Are Lovin’ It? Coca-Cola, McDonald’s and Responses to American Global Businesses in Italy and France, 1886-2015 (European Perspectives on the United States, 8)