Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by: Morgan, Adam
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Publisher: Wiley(2009/4/3)
Edition: 2
Language: English
ISBN-13: 9780470238271
e-ISBN-13: 9780470527757
未经允许不得转载：Wow! eBook » Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders