Wow! eBook
Driving Engagement and Loyalty Through Customer-Centric Digital Marketing
Author(s): Miguel Cachulo Pereira (Editor), Lara Mendes Bacalhau (Editor)
- Publisher: Igi Global Scientific Publishing
- Publication Date: February 12, 2026
- Language: English
- Print length: 400 pages
- ASIN: B0GNVF9JGG
- ISBN-13: 9798337346625
Book Description
In an era of constant connectivity, customer engagement and loyalty have become a challenge for modern businesses. Customer-centric digital marketing shifts the focus from one-way promotion to personalized interactions that place customer preferences and experiences at the core of business strategy. By leveraging data analytics, content marketing, and AI-driven personalization, organizations can create relevant and timely touchpoints across the customer journey. This approach may help strengthen emotional connection and trust while fostering long-term loyalty. Driving Engagement and Loyalty Through Customer-Centric Digital Marketing explores how digital marketing creates a relationship intersection in which sustained engagement and loyalty are the principal determinants. It examines how brands attract and engage with digital marketing. Covering topics such as digital marketing, consumer behavior, and brand loyalty, this book is an excellent resource for marketers, researchers, academicians, business organizations, and data scientists.
