Doing Visual Analysis:From Theory to Practice:1

by: Per Ledin (Author),David Machin(Author)

Publisher: SAGE Publications Ltd
Edition:First Edition

Publication Date: 5 Feb. 2018

Language: English

Print Length: 216 pages

ISBN-10: 1473972981

ISBN-13: 9781473972988

Book Description

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and fuiture.Doing Visual Analysis:From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:Provides examples of how and where certain tools can be used in a project or dissertationDiscusses the type of research questions best suited to different tools and methodsShows students how to mix approaches and use tools alongside other methods, such as content analysis or interviewsDoing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Review A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis. -- Tommaso MilaniDoing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory ′tool kit′ for researching how visual materials shape what we do, how we think, and how we experience the world. -- Carey Jewitt"Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike." -- Catherine Preston From the Back Cover This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.
About the Author
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the joual Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter. Read more