Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising:Broadening the Scope of Research Directions

by: Williams, Jerome D.; Lee, Wei-Na; Haugtvedt, Curtis P

Publisher: Taylor and Francis ( 2004-04-13 )

ISBN-13: 9780805847949

e-ISBN-13: 9781135617561

ISBN-10: 0805847944

Language: English