Digital Presences of Organizations (ISTE Invoiced)

by: Nathalie Pinède (Editor),Luc Massou (Editor),Patrick Mpondo-Dicka (Editor)&0more

Publisher: Wiley-ISTE

Edition: 1st

Publication Date: 2024/8/13

Language: English

Print Length: 368 pages

ISBN-10: 1789451043

ISBN-13: 9781789451047

Book Description

Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Inteet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes.The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.

About the Author

Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Inteet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels.Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes.The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.