Decoding the Irrational Consumer:How to Commission, Run and Generate Insights from Neuromarketing Research

by: Bridger, Darren

Publisher: Kogan Page(2015/8/3)

Edition: 1

Language: English

ISBN-10: 0749473843

ISBN-13: 9780749473846

e-ISBN-10: 0749473851

e-ISBN-13: 9780749473853