Wow! eBook
Customer Insight in Tourism (Contemporary Geographies of Leisure, Tourism and Mobility)
Author(s): Adrian Lubowiecki-Vikuk (Editor), Izabela Michalska-Dudek (Editor)
- Publisher: Routledge
- Publication Date: November 27, 2025
- Edition: 1st
- Language: English
- Print length: 246 pages
- ISBN-10: 1041069693
- ISBN-13: 9781041069690
Book Description
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.
Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.
This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
Editorial Reviews
Review
"The book addresses several key issues that merit particular attention in the latter part of the first quarter of the 21st century. Firstly, it examines current trends in tourism. Secondly, it analyses the evolving nature of tourists. Thirdly, it considers the various facets of tourism. These three areas are of critical importance when it comes to planning and managing tourism in the coming years."
Carlos Costa, Full Professor, Department (School) of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Portugal
"Tourists are not just consumers - they actively shape the tourism system. Understanding their distinct behaviours and motivations isn’t a luxury; it’s a necessity for any destination or business aiming to stay competitive. This book offers a well-structured and insightful look into those dynamics, raising points that deserve deeper discussion―both in academic circles and among practitioners."
Josip Mikulić, Full Professor, Faculty of Economics & Business, University of Zagreb, Croatia
"This edited volume offers timely insights into evolving tourist behaviors and experiences, particularly in relation to sustainability and digital transformation. The empirical depth and conceptual contributions make it a valuable resource for both scholars and practitioners."
Babak Taheri, Full Professor, Department of Hospitality, Hotel Management, & Tourism, Texas A&M University, USA
About the Author
Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland.
Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.
